Bentonville Garden Club

Logo

The mission of the Bentonville Garden Club is “To make Bentonville the most beautiful and friendliest city in Northwest Arkansas.” While they have succeeded in their mission for several decades, their logo was not serving them. We developed a logo inspired by the buds of the local eastern redbud tree, abstracted to form a medallion. The logo was soon implemented on their social platforms; potential future applications include t-shirts, aprons, and other apparel and collateral.