Sonder Hollow

Logo, Visual Identity, Collateral

Sonder Hollow was the brainchild of a local entrepreneurial couple whose intent was to open a friendly, artistic coffee bar and lounge. Its setting: a historic lodge in old Bella Vista, Arkansas that sits in front of a natural hollow complete with seasonal wildflowers. The brand felt nostalgic, welcoming, warm, natural, and open. The soft hand, wildflowers, and antique-inspired hand lettering reinforce those feelings.